Tips and Tricks for Educational Programs, Julie Bryan, Spark! Imagination & Science Center
Julie Bryan will discuss tips that all museums can use to create successful educational programs including field trips, outreach and special events. Examples of applications of these tips in a variety of different types of museums will be given. Discussion will be encouraged!
Train the Trainers: Preparing for and Coping with Water Damaged Archives and Heirlooms, Lori Hostuttler and Jane LaBarbara, WVU Libraries
From roof leaks and burst pipes to floods and hurricanes, everyone faces some possibility of water damage at home. While heirloom salvage isn’t top priority after a major flood, we can prepare our community to deal with smaller emergencies that threaten precious family collections and heirlooms. Presenters will discuss how to be prepared and perform basic salvage at home; we’ll focus on traditional formats found in family papers (photos, books, documents), and will also touch on textiles, audiovisual materials, and more!
The Appalachian Regional Heritage Stewardship Program: Collections Care Training in West Virginia, Dyani Feige, Conservation Center for Art & Historic Artifacts
The IMLS-funded Heritage Health Index (HHI) and follow-up Connecting to Collections grants demonstrated a clear need for museums to have ready access to collections care, preservation and conservation resources. However, 13 years after the initial HHI survey, many institutions still have limited access to resources due to their geographic location, budget, or staffing limitation. Dyani will introduce the NEH-funded Appalachian Regional Heritage Stewardship Program and give a perspective on the preservation and conservation challenges facing the region’s collecting institutions. After the presentation, Dyani will lead a discussion to strategize what resources they feel are needed and collaborative approaches to meet those needs.WVAM RHSP 2018
How Museums & Libraries Can Build Community and Advance Innovation, Sally Deskins, WVU Libraries; Eliza Newland, Watts Museum
Libraries, archives and museums collect to preserve, manage, share, and create space for dialogue on significant subjects. When efforts are shared, they lead to productivity and engagement. Integrating techniques can increase public access, enriching the roles of arts and culture throughout the community. With funding cuts prevalent, cultural organizations should work together to ensure survival. Diligent collaborations introduce ways to share financial sources through shared budgets, donor groups, grant opportunities, and, by recognizing the different skills each may provide to achieve the common goals of preservation and access. Rather than seeing division and competition, institutions should see collaborations as bold, innovative, and building new paradigms of excellence. Discussion and brainstorming will be encouraged!
Websites & Email Optimization Bootcamp, Ceci Dadisman, FORM
This session will equip you with strategies and methodology on how to best utilize website optimization and email marketing to create a well-rounded, achievable plan for success. You’ll learn how to achieve the highest return on your efforts and how to track the results. Topics covered include email marketing best practices, messaging optimization and segmentation, website optimization, and Google Analytics foundation. You’ll leave this session with concrete takeaways that you can implement right away at your organization. Ceci, the presenter, is a multi-faceted marketing professional with 15 years of experience marketing arts and nonprofit organizations utilizing innovative and cutting-edge initiatives. Currently the Digital Marketing Manager at FORM, she is nationally recognized as a leader in digital and social media marketing and specializes in the integration of digital marketing and technology into traditional marketing methods.
From Stone Tablets to Snapchat: Benefits of Social Media for Museums, Charlotte Riestenberg, Harrison County Historical Society AmeriCorps
Learn how social media can tell your museum’s story, build an online audience, and increase engagement. Understand what platforms, from Facebook, Twitter, Instagram, and Snapchat, might be right for your organization based on target audiences and your resources. Learn the basics of these sites so you can begin to build online community ties. Social media is a great way for museums to stay connected with visitors as well as other institutions. It is one of the best ways to learn about upcoming events, connect an audience with events, and allow for easy and personal communication between an institution and their audience.
Creating Clio Entries & Tours: Pamela Curtin, Clio AmeriCorps and Kyle Warmack, Clio AmeriCorps
Clio is a nonprofit, educational website and mobile application that connects people to history around them. This hands-on workshop will explore how museums can use Clio to document local history, develop new programs, and engage visitors, volunteers, members, and fellow museums across West Virginia. Through this workshop, participants will better understand Clio’s mission, how it works, and the opportunities it provides to the museum community. They will learn practical skills in using Clio, tell engaging stories through text and multimedia, and connect with audiences through an innovative digital platform. Participants will gain hands-on experience in creating and editing Clio entries under the helpful and enthusiastic guidance of seasoned Clio users. Participants should bring a laptop with internet capability.
Community as Classroom-Engaging with students and community partners: Jenny Boulware, WVU History Department; Pamela Curtin, Clio AmeriCorps
As a professor of public history and historic preservation, Jenny Boulware utilizes the built environment as a natural exploration of design, intent and research methodology. Community partners, students and faculty all benefit from this model. Additionally, this model fulfills the WVU’s land grant mission – outreach. Exposing students to actual projects and professionals in the field, assisting with real solutions and research inspires all involved to pursue greater collaborative opportunities. Projects range from developing historic marker content to surveying and inventorying historic neighborhoods. The goal of this session is to share best practices of the process – how to engage with classes, students and community partners in mutually beneficial experiences.